Anti-Smoking Billboard on Western Avenue

Tú eres más inteligente que ellos. No te dejes atrapar por la industria del tabaco.

Translation: You’re more intelligent that they are. Don’t let yourself be ensnared by them.

The billboard is in Spanish, but in this part of Los Angeles, it’s the Koreans who make up most of the smokers. I can’t remember the last time I saw a Latino blue-collar worker smoking around here. Enter any Korean establishment (restaurant, supermarket…), and you’re going to see Korean men of all ages, as well as even young Korean women, puffing on cigarettes.